Seek F1rst. The number isn't a typo — it's the priority.
The "1" sitting in the middle of "F1rst" is intentional. It's the number. The order. The priority. Matthew 6:33 doesn't tell us to add the kingdom of God to a list of things — it tells us to seek it first. Position one. Before everything else. The promise is that everything else falls into place from there.
This snapback wears that priority at eye level. Two-tone trucker silhouette. Built for everyday wear, every day reordering.
"But seek first the kingdom of God and his righteousness, and all these things will be given to you as well."
— Matthew 6:33
The Design
The stylised "F1rst" puts a numeral where the letter "i" usually sits. It's a visual pun that reinforces the meaning — the number one is literally the priority. Subtle enough to invite a question, bold enough to start a conversation.
The Cap — Beechfield B640
- Snapback trucker silhouette — classic high-profile crown
- 100% cotton front panel and peak
- Mesh back panels — breathable, lightweight, summer-ready
- Snapback adjuster — true one-size-fits-most
- Unisex
- Four two-tone colourways: Olive Green & Black, Burgundy & Light Grey, Chocolate & Caramel, Black & Light Grey
Care
- Hand wash gently in cold water with mild detergent
- Lay flat to dry — avoid the dryer to keep the cap's shape
- Avoid prolonged exposure to direct sunlight to maintain colour
- If ironing, use low heat with a cloth between iron and cap
Shipping
Free shipping to the UK and USA. Made-to-order and dispatched from our nearest production hub.
Frequently Asked Questions
Why is "First" spelled "F1rst" with a number 1?
It's a deliberate visual pun. The "1" stands in for the letter "i" — reinforcing the meaning of Matthew 6:33: seek the kingdom first, in position one, before everything else. The design becomes its own scripture summary.
What does Matthew 6:33 mean?
It's Jesus's instruction inside the Sermon on the Mount, mid-passage about worry. The promise is striking: if you put the kingdom of God first, the rest of what you're worrying about (food, clothes, life) will be added to you. Priority changes outcomes.
What's the difference between this and your other Christian caps?
The Seek F1rst is a trucker silhouette — high-profile, cotton front, mesh back, two-tone colourways. Sportier and more breathable than our dad caps (Beechfield B655), more classic-American than our snapback streetwear (B610). Built for warmer weather and a vintage trucker look.
Is this cap unisex?
Yes — the snapback adjuster fits all head shapes. True one-size-fits-most.
Where do you ship?
Free shipping to the UK and USA. Made-to-order and dispatched from the nearest production hub.
Designed in the UK by Yemi Alafifuni, Christian musician and founder of Wear Your Heart.
