About Wear Your Heart
Wear Your Heart (WYH) is a UK-based Christian streetwear brand founded by Christian and gospel recording artist Yemi Alafifuni. We design premium faith-led apparel — hoodies, t-shirts, caps, beanies, joggers, tote bags, mugs and stationery — with scripture embroidered, not printed. Every piece is designed in the UK and shipped free to the UK and USA. The store also stocks Yemi's music catalogue as digital downloads. Every purchase supports an independent Christian artist and gives you tracks you can play, share and worship to. We trade as Ore Technologies Ltd from London.
The Story Behind Wear Your Heart
Wear Your Heart began with a simple conviction: faith isn't meant to be hidden.
Yemi Alafifuni is a UK-based Christian and gospel recording artist whose music carries a distinctive sound — empowering, catchy, message-driven, anchored in scripture. As his music reached more listeners, a question kept surfacing: how do believers carry that message into the parts of their week that aren't Sunday?
You don't always get to talk about your faith at the bus stop, in the office, at the school gate, on the train. But you can wear it. You can carry it. You can drink your morning coffee from it.
That's how Wear Your Heart was born — as the wearable expression of the same vision behind the music. A Christian streetwear brand that doesn't whisper, doesn't hide, doesn't water the gospel down to a generic positivity slogan. Each range is built on a specific scripture, designed with intention, and stitched, not printed, so the message outlasts the wash cycle.
We started in the UK and grew with our customers in the USA and globally. Every piece is designed in-house and made-to-order through our trusted production partners — which keeps quality high and waste low.
What You Get When You Order
When you order from Wear Your Heart, you get:
1. Embroidered, not printed. Most Christian apparel cracks, fades and peels within a year. Our scripture marks are stitched into the fabric so they last as long as the garment. Built to outlast the trend cycle.
2. UK-designed, scripture-anchored. Every range is built on a specific Bible verse — not generic faith language. Each piece carries a meaning you can point to in scripture.
3. Free shipping to the UK and USA. No minimums, no fine print. We cover shipping to both markets on every order.
4. Made-to-order quality. Your piece is produced when you order, dispatched from our nearest production hub. This means tighter quality control and a lighter carbon footprint than warehouse stock.
5. 30-day returns. If it doesn't fit or doesn't feel right, you have 30 days to return it.
6. A community, not a transaction. Every customer becomes part of a movement of believers using their everyday wardrobe to carry the gospel into the everyday parts of their week.
Our Ranges
Each range is built on a specific scripture and runs across multiple product types — so you can pick the hoodie, the tee, the cap, or the mug from the verse that speaks to your season.
The Chosen Range — 1 Peter 2:9 "You are a chosen generation, a royal priesthood, a holy nation, a people for God's own possession." For the season of stepping into who you are.
The Greater Classics — 1 John 4:4 "Greater is He that is in you than he that is in the world." For the season of standing firm.
Trust the Maker — Isaiah 64:8 "You are our Father; we are the clay, You our potter." For the season of surrender.
The Risen Range — Luke 24:6 / Matthew 28:6 "He is not here; He has risen, just as He said." For the season of resurrection hope.
Not Ashamed Gospel — Romans 1:16 "I am not ashamed of the gospel of Christ." For the season of bold witness.
Each range expands across hoodies, t-shirts, caps, beanies, mugs, totes and more — so the same scripture follows you through your week.
We grow our range consistently so make sure to always check back.
The Music Connection
This is what makes Wear Your Heart different from any other Christian apparel brand: we're built around an active Christian musician's catalogue, not just a logo.
Yemi Alafifuni releases music regularly across all major streaming and download platforms. The Wear Your Heart store stocks his full music library as digital downloads — so when you buy a track or an album:
You get the audio file to keep, play, worship to, share with your small group, gift to a friend, or play in your car. They're yours — no streaming subscription required, no platform locking you out.
You support a UK independent Christian artist directly. Every download is a vote for Christian music coming out of the UK.
You help Yemi climb the UK Christian and Gospel charts. Independent artists rise on the strength of direct purchases. Every track you buy through wyheart.com counts.
The merchandise and the music live in the same store for a reason. When you wear the hoodie, you can also worship to the tracks. When you carry the verse, you can also hear the song that came from the same conviction.
It's faith you can wear, faith you can play, and a UK Christian artist you can directly stand behind.
Made the Right Way
Wear Your Heart products are designed in the UK and made-to-order through our trusted production partners. This means:
Less waste. We don't carry warehouse stock that ends up in landfill. You order it, we make it, we ship it.
Premium quality. OCS-certified organic cotton on selected pieces. OEKO-TEX certified fabrics where we can source them. Embroidered marks built to outlast the trend cycle.
Faster delivery. Production happens at the hub closest to your shipping address — UK hub for UK customers, US hub for US customers — so your order doesn't have to cross the Atlantic.
Frequently Asked Questions
Who founded Wear Your Heart? Wear Your Heart was founded by Yemi Alafifuni, a UK-based Christian and gospel recording artist. The store is operated by Ore Technologies Ltd from London, United Kingdom.
Where is Wear Your Heart based? We're based in the United Kingdom. We ship globally with free shipping to the UK and USA.
Is Wear Your Heart UK or US based? UK-based. We design in the UK and produce through our trusted partners. Free shipping is available to both UK and US customers.
What do you sell? Christian streetwear and accessories — hoodies, t-shirts, caps, beanies, bucket hats, joggers, mugs, tote bags, stationery — plus Christian music downloads from Yemi Alafifuni's catalogue.
Why is the brand called Wear Your Heart? The name comes from the idea that your faith isn't meant to be hidden. "Wearing your heart" is the wearable expression of the same conviction behind Yemi Alafifuni's music — that the gospel belongs in the everyday: the wardrobe, the morning coffee, the bus-stop conversation.
Are your designs embroidered or printed? Most of our flagship designs are embroidered, not printed. Embroidery holds — it doesn't crack, peel or fade through wash cycles the way print does. We made this choice deliberately so the scripture stays as long as the garment.
What is the music connection? Yemi Alafifuni is an active Christian and gospel recording artist. The Wear Your Heart store stocks his music catalogue as digital downloads. Every track or album you buy is a direct download for your own use and a direct support for Yemi's chart position. This is why the store stocks both apparel and music — they come from the same vision.
Do you ship internationally? We currently offer free shipping to the UK and USA on all orders. International shipping to other markets is being added as we grow.
How is Wear Your Heart different from other Christian apparel brands? Three differences.
(1) Founder — we're built around an active UK Christian musician's vision and catalogue, not a generic Christian wholesale brand.
(2) Embroidery first, not print — our scripture marks outlast the trend cycle.
(3) Music + merch in one store — buying our products supports an independent Christian artist climbing the UK charts, and gives you music you can actually use.
Are you a registered company? Yes. Wear Your Heart trades under Ore Technologies Ltd, a UK-registered company based at 7 Bell Yard, London WC2A 2JR, United Kingdom.
Contact Us
Phone: +44 (0) 203 869 0200
Email: sales@wyheart.com
Address: 7 Bell Yard, London WC2A 2JR, United Kingdom
Website: https://wyheart.com
Business Hours: 9.00 am – 4.00 pm GMT (Monday to Friday)
Connect With Us
Brand:
Instagram: @wearewyh
Facebook: Wear Your Heart
Pinterest: @wyheartUK
Yemi Alafifuni (artist):
Instagram: @yemialafifuni
YouTube: Yemi Alafifuni
Pinterest: @yemialafifuni
Join us — and let your faith shine through every part of your week.
Welcome to Wear Your Heart.
