Not ashamed. Of the gospel. Of the message. Of the power of God.
Romans 1:16 is one of Paul's most personal declarations — and one of the boldest claims in the New Testament. Read it carefully: Paul isn't saying "I'm tough enough not to be ashamed." He's saying the gospel is the power of God for salvation, and being ashamed of it doesn't make sense. The confidence is in what it is, not in who holds it.
The Not Ashamed Tee wears that conviction at the chest. Built on Bella + Canvas 3001 — the premium tee blank you'd find at any elevated streetwear brand. Soft, sturdy, side-seamed for a clean unisex tailored fit.
"For I am not ashamed of the gospel, because it is the power of God that brings salvation to everyone who believes: first to the Jew, then to the Gentile."
— Romans 1:16
The Design
"Not Ashamed" set in clean weighted typography. No apology in the design. No softening of the claim. The line speaks for itself.
The Tee — Bella + Canvas 3001
- 100% Airlume combed and ring-spun cotton (solid colours)
- Side-seamed unisex tailored fit — clean body contour, not boxy
- DTG-optimised for vibrant, durable print
- Soft hand, sturdy construction — built to outlast the trend cycle
- Eco-friendly production processes
- Unisex sizing S to 5XL where the colour offers it
- Wide range of colourways
Pair With
The matching Not Ashamed Gospel Ceramic Mug — same Romans 1:16 conviction on a morning coffee mug. Wear the declaration, drink the declaration.
Care
- Wash in cold water to preserve fabric and print vibrancy
- Tumble dry on low or hang dry to retain shape
- Store in a cool, dry place away from direct sunlight
Shipping
Free shipping to the UK and USA. Made-to-order and dispatched from our nearest production hub.
Frequently Asked Questions
What does "Not Ashamed" mean?
It's the headline of Romans 1:16: "I am not ashamed of the gospel." Paul wrote it to the church in Rome — the capital of the empire, the most cynical room in the ancient world — and made a confident, public claim about why the gospel deserves to be spoken without apology.
Is this a bold-evangelism tee?
Yes — in the sense that it makes a public claim. But the claim isn't "I'm bold." It's "the gospel is the power of God." The confidence is in the message, not the messenger. We think that distinction matters.
Why Bella + Canvas?
Bella + Canvas 3001 is one of the most trusted premium tee blanks in apparel — soft, side-seamed, side-tailored, built for high-quality DTG print. The same body weight used by elevated streetwear brands worldwide. The Not Ashamed message deserves a body weight that matches.
Is the tee unisex?
Yes — the side-seamed tailored cut sits well on every frame. Size up for oversized, true-to-size for a relaxed regular fit.
Where do you ship?
Free shipping to the UK and USA. Made-to-order and dispatched from the nearest production hub.
Not Ashamed — designed in the UK by Yemi Alafifuni, Christian musician and founder of Wear Your Heart. Romans 1:16. More Not Ashamed Gospel pieces coming as the range grows.
